Lovable Surges to 8 Million Users: The AI Coding Startup Targeting Corporate Growth
Lovable, a rising gem in the AI coding landscape, is enchanting users at a lightning pace. With CEO Anton Osika revealing a staggering 8 million users in a recent discussion, this innovative platform is capturing attention and sparking curiosity. That’s a colossal leap from the 2.3 million active users reported just a few months ago. Osika excitedly shared that 100,000 new products are being crafted daily on Lovable, showcasing the dynamic creativity flourishing within its ecosystem.
Explosive Growth and Ambitious Aspirations
Since its inception nearly a year ago, Lovable has demonstrated remarkable growth, raising $228 million in funding, including a notable $200 million round that positioned the company’s valuation at an impressive $1.8 billion. Speculation is swirling around potential new investments valuing the startup at $5 billion, although Osika mentioned that Lovable is not restricted by capital and opted not to delve into future fundraising topics.
User Engagement and Revenue Insights
During the Web Summit in Lisbon, Osika touched on a key competitive metric that he briefly overlooked—annual recurring revenue (ARR). Lovable crossed the $100 million ARR mark this past June, a significant milestone. However, there are murmurs regarding the sustainability of the current "vibe coding" trend.
Recent Barclays research alongside Google Trends indicates a decline in traffic to some popular platforms, including Lovable, raising questions about whether the excitement surrounding vibe coding has peaked or is merely experiencing a temporary lull.
Retention Rates and Workforce Expansion
Despite these fluctuations, Lovable’s user retention remains stellar, boasting over 100% net dollar retention, indicating that users continue to spend more over time. The company is also expanding its team, now surpassing the 100-employee milestone and actively seeking top talent from San Francisco to enhance its Stockholm headquarters.
Revolutionizing Software Creation
Lovable evolved from Osika’s earlier project, GPT Engineer, which quickly garnered popularity among developers. He recognized a larger opportunity—catering to the 99% of individuals who lack coding expertise. With a spark of inspiration, he approached his co-founder, igniting the journey towards redefining software development.
A Diverse User Base: Empowering Creatives
Lovable’s eclectic user demographic is testament to its success. Notably, over half of the Fortune 500 companies utilize Lovable to "supercharge creativity." From an 11-year-old in Lisbon crafting a Facebook clone for school to a duo from Sweden earning $700,000 annually through their startup on the platform, the possibilities are boundless.
“What I hear from people trying Lovable is, ‘It just works,’” Osika noted, crediting the platform’s seamless interface to what he describes as Swedish design sensibility.
Addressing Security Concerns
However, security remains a critical topic. In light of a recent incident involving a competitor’s tool leaking sensitive information, Osika recognized the pressing need for vigilance in this arena. He emphasized that Lovable is actively hiring security engineers to enhance the platform’s safety features, ensuring that user creation is not only intuitive but also secure.
Collaborative Competition: A New Mindset
When discussing competition, particularly from giants like OpenAI and Anthropic, Osika maintains an optimistic view of the market. He believes there’s room for multiple players and emphasizes that fostering human creativity and agency is a collective achievement worth celebrating.
His approach to competition is refreshing—instead of fixating on rivals, he prioritizes building the most intuitive experience for users.
The Future of Lovable
Describing Lovable’s mission as creating “the last piece of software,” Osika envisions a platform where every necessary tool for product organizations—from user insights to deploying critical features—is available through an intuitive interface.
He encapsulates this ethos with the phrase “Demo, don’t memo,” emphasizing the shift towards rapid prototyping and testing ideas swiftly.
A Balanced Work Environment
Despite the meteoric growth and investor interest, Osika remains grounded. His background as a former particle physicist and his journey from developer to venture-backed founder provide him with a unique perspective. He values a team that prioritizes mission and collective success over the intense hustle culture often associated with tech startups.
“What I care about is that everyone at the company is mission-driven,” he shared, reinforcing a commitment to a healthy work-life balance, even amidst the demands of a startup environment.
As Lovable continues to reshape the coding landscape, its mission—empowering individuals to bring their ideas to life—resonates deeply. Embrace the journey of creativity. Dive into Lovable and discover how you can start building today.

